We will be at Casual Connect in Seattle, August 1-3. Our own Ted Verani will be moderating the panel Designing Mobile Games for Optimal IAP as part of the Market Navigation track. Featuring experts from Bandai Namco, Backflip and Blastworks, this panel will give attendees concrete and proven advice for designing free-to-play, IAP-oriented mobile games which consistently drive revenue without alienating the player base. If you're going to the show, and like to discuss how we can help you earn more money for your mobile games -- drop us a line.
This post published in Gamasutra builds on my previous article about the evolution of IAP monetization. It gives more background information and context on annuities, and then goes through a basic set of considerations for annuity design. By the end of this article, you will have learned enough to design an annuity for an IAP-oriented game.
“Scientific Revenue’s dynamic pricing technology is a huge win for developers. We’re very pleased they are now pre-integrated into SDKBOX and can easily be added to any Cocos2d-X game or application. Chukong has been working with Scientific Revenue for 2 years, and we’re excited to take the relationship to the next level.”
“Scientific Revenue can help any publisher maximize their hard earned development dollars. I'm proud to be associated with such a ground breaking company.”
“Scientific Revenue's combination of machine learning and predictive analytics provide developers with the equivalent of a 25-person team of expert data scientists and engineers focused on boosting profits. They enable game designers to focus on making great games while feeling secure that they will meet and exceed their revenue goals.”