There was a lot of feedback Bill Grosso’s earlier Gamasutra article on dynamic pricing and personalized offers in gaming. There were also a few mischaracterizations of what is dynamic pricing and what it means to the gaming eco-system. This FAQ helps to set the record straight by providing explanations and addressing the underlying concerns associated with dynamic pricing. You can read the Gamasutra article here.
This article builds on previous articles I've written and talks I’ve given. In particular, it is a follow-up to my recent article on Dynamic Pricing, Personalized Offers, and Modern Gaming. That article was an extended discussion of the recent uproar around randomized price-points in Zynga’s CSR 2 and a survey of how prevalent sophisticated data-driven merchandising techniques already are in mobile gaming.
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