Ted Verani, VP of Business Development, was a featured speaker in the Monetization track at Pocket Gamer Connects in San Francisco. First he describes what an annuity is and why important, and then he offers five rules of thumb to get you started and on your way to structuring an effective annuity monetization strategy. The article includes entire video from presentation.
This post published in Gamasutra builds on my previous article about the evolution of IAP monetization. It gives more background information and context on annuities, and then goes through a basic set of considerations for annuity design. By the end of this article, you will have learned enough to design an annuity for an IAP-oriented game.
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