Mobile Game Revenue in the Era of Big Data - Highlights from Bill’s SVIEF Presentation

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This is the presentation that our CEO Bill Grosso gave at the Silicon Valley Technology Innovation & Entrepreneurship Forum last weekend on mobile game revenue in the era of big data. Cowritten with Joost Van Dreunen of SuperData Research, the deck vividly illustrates how drastically mobile gaming has changed within just 3 years. For instance, premium paid download revenue dominated in 2012, but by 2015, has become just a tiny sliver, with IAP now accounting for 60% of total revenue, followed by advertising with 33%. (Scientific Revenue's internal data and research indicates that paid downloads are now just under 7% of the revenue pie, among other revenue streams.)

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