We have lots of conversations with game publishers. Oftentimes, those early discussions about dynamic pricing turn to a discussion about data what they’re seeing in their analytics. They’ve got dashboards filled with “the standard KPIs” and now they’re wondering: what do those KPIs mean, and how do they act on them.
The challenge is that most analytics tools people use are just measuring big picture results. While it is good to have fingertip access to metrics like ARPDAU and conversion rates, they don’t deliver actionable insights or help guide decision-makers trying to improve game performance.
To help address this, Scientific Revenue CEO Bill Grosso wrote an article in Gamsutra on Why Industry Standard Game Metrics Don’t Matter (Enough). In it he explains why some of the more common analytic metrics used are not sufficient for making good decisions, and provides tips for what can be helpful.
We will be following this up with a series of blog posts around Key Performance Indicators that we think game owners should be looking at regularly. Stay tuned.