Decoding Silicon Valley: The Insider's Guide is a new book by Michelle Messina and Jonathan C. Baer, and we're proud to say one of those insiders is our own Bill Grosso, interviewed alongside Valley stars like Ann Winblad of Hummer Winblad, Dave McClure of 500 Startups, and Joe Kennedy of Pandora. The authors were nice enough to send us a glimpse of Bill's interview (above), in which he explains his philosophy for earning new customers. We think it's great advice whether you're working in mobile games, dynamic pricing, or pretty much any other industry:
"When it comes to talking to potential customers, I use a low-key sales pitch. I don’t go to a potential customer and use hyperbole or make outlandish claims. I make it educational — so that when they talk with me, they get valuable information regardless of whether they buy or not."