Blog

Take Our Survey on IAP Best Practices (there's a raffle for participants!)

Posted on Posted in Blog - Insights

Mobile game developers, please help us take this anonymous 5-7 minute long survey on your monetization strategy.

As Pocket Gamer.Biz reported yesterday, we’re creating a benchmark of best practices we’ll soon share with everyone in the industry:

In terms of why Scientific Revenue is attempting the survey, CEO William Grosso says: "We've been optimizing IAP monetization for established mobile games for the last three years. One thing we've noticed is that as IAP has became the industry's default revenue model, we've been getting more and more questions about how to use IAPs effectively - especially as desktop and console publishers migrate to mobile games...

After our talk [at Pocket Gamer Connects London], a lot of developers came up afterward and asked us about best practices for IAP. How successful are weekend and holiday sales? Or IAPs to remove ads? How about different pricing tiers based on individual player or geography? The kind of topics developers quietly discuss among themselves, which are rarely shared in public. Hopefully our report will change that."

Deadline is March 25, and there's a $250 gift card raffle option for survey takers. If you have any questions about the survey, please drop us a note or tweet at us.

»
«