CEO Bill Grosso published this blog post in Pocketgamer.biz building on previous articles he’s written and talks at industry conferences. It provides additional background information on how Scientific Revenue thinks about the evolution of IAP monetization in free-to-play mobile games. The goal is to convince you that the future of IAP monetization involves highly differentiated offers and offer types. As part of this, annuities are briefly described.
On January 16th our CEO William Grosso will be a featured speaker at Pocket Gamer Connects in London, where he will explain ‘How to Design A Simple Annuity’. Pocketgamer.biz interviewed him to get an early preview and better understand why annuities are a powerful monetization tool which maximizes IAP revenue and which mobile game developers should consider adding to their games. The interview begins by discussing the basics of annuities:
Bill Grosso addresses concerns that free-to-play games with in-app purchases are inherently bad for creating robust gaming communities in his Expert Blog post “Looking at Pay to Win” in Gamasutra. Bill shares how game design and monetization work hand in hand to make a great gaming experience using examples from Clash Royale. You can read the full article here.