On January 16th our CEO William Grosso will be a featured speaker at Pocket Gamer Connects in London, where he will explain ‘How to Design A Simple Annuity’. Pocketgamer.biz interviewed him to get an early preview and better understand why annuities are a powerful monetization tool which maximizes IAP revenue and which mobile game developers should consider adding to their games. The interview begins by discussing the basics of annuities:
Bill Grosso addresses concerns that free-to-play games with in-app purchases are inherently bad for creating robust gaming communities in his Expert Blog post “Looking at Pay to Win” in Gamasutra. Bill shares how game design and monetization work hand in hand to make a great gaming experience using examples from Clash Royale. You can read the full article here.
Next week our CEO Bill Grosso will be a featured speaker in the Monetization track at Pocket Gamer Connects in Helsinki. In advance, Pocketgamer.biz interviewed Bill to get his take on the biggest monetization mistakes most developers make, the importance of dynamic pricing for IP, the impact of rewarded video and more. You can read full interview about "Asking the right questions: Scientific Revenue on the monetisation mistakes most developers make." here.