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The Art of the Sale

Posted on Posted in News - In the News

Following Bill Grosso’s well received presentation on ‘What makes a price a “good price” in a mobile game’ presentation at Pocket Gamer Connects in Helsinki, he was interviewed by PocketGamer.biz to get his thoughts on pricing, monetization and sales. While sales can be a great way to boost short term IAP revenues, Bill cautions against following conventional paths like weekend sales while adding that “There are some times you have to do it,” You can read the full article here.