What makes a price a “good price” in a mobile game?

Designing Games for Optimal IAP
Every game that has in-app purchases has prices. It’s unavoidable – if you’re selling a good or service, you have to set the price. And yet, surprisingly enough, the publicly available gaming literature doesn’t have a lot of information about how to design prices. At Pocket Gamer Connects in Helsinki, Bill Grosso explains what makes a price a “good price” in a mobile game.
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