Following Bill Grosso’s well received presentation on ‘What makes a price a “good price” in a mobile game’ presentation at Pocket Gamer Connects in Helsinki, he was interviewed by PocketGamer.biz to get his thoughts on pricing, monetization and sales. While sales can be a great way to boost short term IAP revenues, Bill cautions against following conventional paths like weekend sales while adding that “There are some times you have to do it,” You can read the full article here.
This article builds on previous articles I've written and talks I’ve given. In particular, it is a follow-up to my recent article on Dynamic Pricing, Personalized Offers, and Modern Gaming. That article was an extended discussion of the recent uproar around randomized price-points in Zynga’s CSR 2 and a survey of how prevalent sophisticated data-driven merchandising techniques already are in mobile gaming.
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