Following Bill Grosso’s well received presentation on ‘What makes a price a “good price” in a mobile game’ presentation at Pocket Gamer Connects in Helsinki, he was interviewed by PocketGamer.biz to get his thoughts on pricing, monetization and sales. While sales can be a great way to boost short term IAP revenues, Bill cautions against following conventional paths like weekend sales while adding that “There are some times you have to do it,” You can read the full article here.
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There was a lot of feedback Bill Grosso’s earlier Gamasutra article on dynamic pricing and personalized offers in gaming. There were also a few mischaracterizations of what is dynamic pricing and what it means to the gaming eco-system. This FAQ helps to set the record straight by providing explanations and addressing the underlying concerns associated with dynamic pricing. You can read the Gamasutra article here.