Bill Grosso on VentureBeat: Seven Mobile Game Industry Trends for 2016

Posted on Posted in Blog - Insights

Just published on VentureBeat, our CEO Bill Grosso predicts the following seven mobile game industry trends for 2016:

  1. Google Play goes back to China, and Android games thrive

  2. Hampered by mobile, global console sales less than expected

  3. Boosted by mobile, PC game sales fail to decline

  4. Mobile game revenue goes (more) global

  5. Evolution toward refreshable & extendable mobile games

  6. Rapidly rising CPIs for high-ARPU Genres

  7. Pre-order provokes rise of traditional marketing on mobile

Bill expands on these predictions in greater depth, incorporating insights from colleagues including Steve Sadin of Turbine and Joost Van Dreunen of SuperData.

Be sure to read and share the full post here.