Pocket Gamer London - January 22-23, 2018
We will be at Pocket Gamer Connects in London, January 22-23. We will be there to meet partners and participating in a couple of sessions.
Bill Grosso will be there to present a case study on how machine learning data sets can be used to create behavioral profiles that not better price IAP, but can be used to better target “lookalike” players for user acquisition. The increases in ARPU are astounding.
Ted Verani will be moderating a panel on “Designing Mobile Games for Optimal IAP”. Joining Ted are the Heads of Studio for Bandai Namco and Rovio who will share lessons learned from creating great games that also monetize.