Designing Mobile Games for Optimal IAP

Posted on Posted in Blog - Industry

Our own Ted Verani, VP of Business Development, moderated an excellent panel of experts on Designing Mobile Games for Optimal IAP at Casual Connect USA in San Francisco.

While the vast majority of mobile game revenue is earned through in-app purchases, designing games for optimal IAP remains a major challenge, requiring deep knowledge of UX design, virtual economy tuning, pricing economics, and many other disciplines. Featuring experts across these fields, this panel gave attendees concrete and proven advice for designing free-to-play, IAP-driven mobile games which consistently drive IAPs without alienating the player base.

Ted was joined by game design experts: Christian Calderon, Chief Revenue Officer for Ketchapp, David Bisceglia, Co-founder and CEO for The Tap Lab, and Tadhg Kelly, Game Design Writer and Director of Developer Relations for VREAL. Panelists shared what worked and didn’t work, and offered some insights into future for mobile games.

If you were unable to attend this panel or want to see again you can check out the complete video here.