Bill Grosso Featured as Expert Blogger on Gamasutra Discussing IAP Strategies

Posted on Posted in News - In the News
 "IAP Strategies Most Mobile Gamers Don’t Hate -- And Most AAA Publishers Should Try" is a new, featured Gamasutra post by our CEO Bill Grosso in the game industry bible's "Expert Blogger" series.

In the article, he covers these three strategies:

  1. Free Download/Try Before You Buy IAP Unlock
  2. Driving In-App Purchases With Opt-In Ads
  3. IAP Linked to Incremental DLC/Expansions

"While these aren’t ideal revenue models for all mobile games," writes Bill, "they’re especially worth considering for already-published games, and titles currently in development on the assumption that they’ll be premium-only."