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Dynamic Pricing, Personalized Offers, and Modern Gaming

Posted on Posted in News - In the News

Zynga sparked some controversy with its CSR2 random pricing experiments. Frankly, though poorly executed, we were surprised to learn that there was discussion and surprise among gaming professionals.  In his Gamasutra post Bill Grosso shares how a sophisticated data-driven approach to dynamic pricing and personalized offers is a best practice used by top mobile gaming companies today. You can read the full article here.