As the F2P model matures, so there are some interesting developments happening in terms of dynamic or personalised retailing. One company hoping its platform approach will become a standard is San Francisco-outfit Scientific Revenue. Already available in iOS and Android games with over 100 million cumulative downloads, it also supports eight game engines, including Unity, Cocos2d-X, Unreal, Corona and Adobe Air. And early data released by the company suggests that developers can use its Pricing Cloud tech to increase their profitability.
Jon's an expert on mobile game monetization, a topic he's been covering on Pocket Gamer for years, so it's gratifying to get on his radar.