Mobile gaming leader will oversee data science and drive revenue growth for company’s partners
San Mateo, CA. – June 1, 2017
Scientific Revenue, a dynamic pricing and revenue optimization service, announced today that Julian Runge has joined the company as its new VP of Data Science. In his new role, Julian will be responsible for managing the data science team and will help develop proprietary machine learning solutions that will scale customer revenues and customer acquisition activities.
Prior to joining Scientific Revenue, Julian built and headed the analytics and data science team of Wooga, the company behind hits such as Diamond Dash, Bubble Island and Jelly Splash. He regularly speaks at relevant industry and research conferences, ranging from Casual Connect in Belgrade and Tel Aviv to the Conference on Digital Experimentation at MIT. In his research, he collaborates with senior faculty at Stanford and Columbia University and has co-authored numerous scientific publications on the application of machine learning in games.
“Julian is an exceptional leader with proven results in growing profitable mobile gaming businesses using data,” says Bill Grosso, CEO, Scientific Revenue. “I am confident he will combine the best of research and industry to deliver superior business impact for the company.”
Julian will work closely with the executive leadership team to deliver meaningful results for the company’s publishing partners worldwide. He will also work on expanding Scientific Revenue’s dynamic pricing platform’s reach and performance, as well as rolling out new technology solutions for new verticals, taking the company to the next level of growth and profitability.
“In a world where the mobile phone has become the dominant communications platform, there is no better time to focus on using machine learning to improve monetization with this increasingly important medium,” explains Grosso. “What’s happening in mobile is absolutely transformational, and Scientific Revenue is helping to improve profitability for its partners.”
Julian holds a B.Sc. in Economics from Goethe University in Frankfurt am Main and a M.Sc. in Economics from Humboldt University in Berlin, where he is currently pursuing a PhD in Business Economics, focusing on pricing of digital products.
Julian will be based out of the company’s San Mateo headquarters in Silicon Valley, reporting to Scientific Revenue’s CEO, Bill Grosso.
ABOUT SCIENTIFIC REVENUE
Founded by a team of game industry veterans, economists, and data analysts, Scientific Revenue is dedicated to maximizing the money mobile developers make from their creative work. With an SDK already integrated in games with over 1 billion total downloads, Scientific Revenue's dynamic pricing engine for in-app purchases typically boosts payment conversions by 15 percent, and overall revenue by 20-40%. Visit us online at www.scientificrevenue.com. Follow us on Twitter @SciRevenue.