In his excellent article Make Your Game a Hit With Analytics, Mark Rosner (Applovin's Chief Revenue Officer) talks about how to get started using analytics to manage live games. It's an excellent article, and we're glad he highlighted the growing need for first-class pricing optimization in games.
By tracking IAP you can tell the types of purchases and price points that are attractive to your players. For those of you already tracking, consider some of the cutting edge solutions, like Scientific Revenue, that actually allow for dynamic pricing in your games.
We're proud to make the short list of services Mark considers cutting edge and high value.