The future of in-app purchase monetisation in mobile games

Posted on Posted in News - In the News

CEO Bill Grosso published this blog post in building on previous articles he’s written and talks at industry conferences. It provides additional background information on how Scientific Revenue thinks about the evolution of IAP monetization in free-to-play mobile games. The goal is to convince you that the future of IAP monetization involves highly differentiated offers and offer types. As part of this, annuities are briefly described.